One of the greatest drawbacks to change is the risk. I get it. I’m a bit risk-averse myself.
When possible, lowering risk makes new changes smarter and better.
Data is often the answer. When we can get real data, we can make more informed decisions.
How can we get this data? Surveys? ABSOLUTELY NOT.
Surveys tell us only what people say they will do. We need to know what they will do.
In this new post, that’s what I’m discussing. I hope this helps you try something before you spend time, money, and energy starting something.